Objection Response Script Builder
Purpose
This template helps you create personalized response scripts for common objections using the RESOLVE framework from Module 2: Objection Handling. Use this to prepare effective responses tailored to different psychological drivers and objection types.
Instructions
- Select the objection type you want to address
- Identify the subscriber’s primary psychological driver
- Complete each component of the RESOLVE framework
- Assemble the components into a cohesive response script
- Practice delivering the response naturally
- Track effectiveness and refine over time
The RESOLVE Framework
| Component | Purpose | Key Elements |
|---|---|---|
| Recognize | Acknowledge objection without defensiveness | Validation, understanding, non-judgment |
| Empathize | Show understanding of subscriber’s perspective | Perspective-taking, emotional connection |
| Seek clarification | Understand the specific concern | Open questions, active listening |
| Offer solutions | Provide options that address the concern | Value articulation, alternatives |
| Leverage | Use objection to highlight value | Reframing, benefit emphasis |
| Validate | Respect the decision-making process | Autonomy support, patience |
| Encourage | Provide clear next step | Simple call-to-action, friction removal |
Objection Type Selection
- Price objection
- Content uncertainty objection
- Comparison objection
- Timing objection
- Technical/practical objection
- Value perception objection
Psychological Driver Identification
- Fantasy Fulfillment
- Exclusivity Desire
- Parasocial Connection
- Taboo Exploration
- Collection Motivation
- Peak Arousal
- Identity Reinforcement
Script Building Worksheet
R - Recognize the objection
Acknowledge the objection without defensiveness:
E - Empathize with the subscriber’s perspective
Show understanding of their viewpoint:
S - Seek clarification (if needed)
Questions to understand the specific concern:
O - Offer solutions
Options that address their core concern:
L - Leverage the objection
Use it to highlight value:
V - Validate their decision-making process
Respect their autonomy:
E - Encourage the next step
Clear path forward:
Driver-Specific Response Elements
Fantasy Fulfillment Elements
- Fantasy match precision language:
- Specific fantasy element references:
Exclusivity Elements
- Limited availability language:
- Special access references:
Parasocial Connection Elements
- Relationship value language:
- Personal connection references:
Taboo Exploration Elements
- Safe boundary exploration language:
- Private experience references:
Collection Motivation Elements
- Collection completion language:
- Series connection references:
Peak Arousal Elements
- Timing optimization language:
- Immediate gratification references:
Identity Reinforcement Elements
- Sophisticated taste language:
- Identity validation references:
Assembled Response Script
Response Effectiveness Tracking
- Date used: _______________
- Objection type: _______________
- Psychological driver: _______________
- Conversion result (Y/N): _______________
- Subscriber feedback: _______________
- Improvement notes: _______________
Example: Completed Script for Price Objection (Fantasy Fulfillment Driver)
Recognize
“I understand that the price might seem high at first glance for a 10-minute video.”
Empathize
“It’s important to feel you’re getting good value for your investment, especially when it comes to content that fulfills specific fantasies.”
Seek Clarification
“Could you share which aspect of the price feels concerning? Is it the duration, or is there something specific you were hoping to see included?”
Offer Solutions
“What makes this video special is that it’s specifically designed to fulfill the exact teacher-student fantasy you described to me last week. I’ve included all the elements you mentioned enjoying, from the outfit to the specific scenario.”
Leverage
“My subscribers who’ve purchased custom fantasy content like this consistently tell me it’s their most rewarding purchase because it’s exactly what they’ve been imagining, rather than generic content that only partially matches their desires.”
Validate
“I completely respect that you want to make sure you’re investing in content that will truly satisfy your specific fantasy.”
Encourage
“Would you like me to highlight the specific fantasy elements I’ve included that make this worth the premium price?”
Fantasy Fulfillment Elements
- “This video brings to life exactly what you described wanting to see in our conversation last week”
- “I’ve included every detail you mentioned, from the specific outfit to the exact scenario progression”
Assembled Response
“I understand that the price might seem high at first glance for a 10-minute video. It’s important to feel you’re getting good value for your investment, especially when it comes to content that fulfills specific fantasies. Could you share which aspect of the price feels concerning? Is it the duration, or is there something specific you were hoping to see included?
What makes this video special is that it’s specifically designed to fulfill the exact teacher-student fantasy you described to me last week. I’ve included all the elements you mentioned enjoying, from the outfit to the specific scenario. This video brings to life exactly what you described wanting to see in our conversation.
My subscribers who’ve purchased custom fantasy content like this consistently tell me it’s their most rewarding purchase because it’s exactly what they’ve been imagining, rather than generic content that only partially matches their desires. I’ve included every detail you mentioned, from the specific outfit to the exact scenario progression.
I completely respect that you want to make sure you’re investing in content that will truly satisfy your specific fantasy. Would you like me to highlight the specific fantasy elements I’ve included that make this worth the premium price?”
Example: Completed Script for Timing Objection (Exclusivity Driver)
Recognize
“I completely respect that you want to give this some thought before making a decision.”
Empathize
“Taking time to consider purchases is always wise, especially for premium content.”
Seek Clarification
“Is there any specific information about the content that would help with your decision?”
Offer Solutions
“I’m happy to provide any details that might make your decision easier. I should mention that I’m only offering this to a limited number of subscribers, and there are just 5 spots remaining.”
Leverage
“This exclusive content is something I’ve created specifically for my most engaged subscribers, which is why I thought of you for one of these limited spots.”
Validate
“I absolutely understand wanting to think it over and make the right decision for you.”
Encourage
“I’d be happy to reserve your spot for the next 24 hours while you consider it, so you don’t miss out if you decide you’re interested. Would that be helpful?”
Exclusivity Elements
- “I’m only offering this to a limited number of subscribers”
- “There are just 5 spots remaining”
- “I’d be happy to reserve your spot”
Assembled Response
“I completely respect that you want to give this some thought before making a decision. Taking time to consider purchases is always wise, especially for premium content. Is there any specific information about the content that would help with your decision?
I’m happy to provide any details that might make your decision easier. I should mention that I’m only offering this to a limited number of subscribers, and there are just 5 spots remaining. This exclusive content is something I’ve created specifically for my most engaged subscribers, which is why I thought of you for one of these limited spots.
I absolutely understand wanting to think it over and make the right decision for you. I’d be happy to reserve your spot for the next 24 hours while you consider it, so you don’t miss out if you decide you’re interested. Would that be helpful, or would you prefer some additional information about what makes this content exclusive?”
Objection Response Library
Use this template to build a personal library of effective responses for different objection and driver combinations. Over time, you’ll develop a comprehensive set of personalized scripts that you can adapt to any sales situation.
| Objection Type | Psychological Driver | Effectiveness Rating | Notes |
|---|---|---|---|
By systematically building and refining your objection response scripts, you’ll develop the ability to handle any objection with confidence and skill, maintaining sales momentum while building trust with subscribers.